Resume

 CVS Health: Senior Copywriter, retail marketing 2019 - present

  • Develop and implement creative campaign concepts and copy for multi-channel marketing campaigns that include social media, direct mail, in-store signage, email, internal assets, OLV, and OLA and more for a health and beauty retail business.

  • Understand trends, company standards and best practices to produce compelling copy that both engages customers and appropriately reflects the voice of our brand.

  • Work across the agency with marketing, managers, designers, community managers, project managers, etc. on campaigns that deliver data-driven results.

  • Concept, pitch and present original ideas to a range of audiences including marketing partners, creative leadership and corporate business leaders.

  • Assist in shoots, giving notes in real time and seeing the result through production ensuring the story is consistent and maintains its integrity.

  • Lead writer for social media handle @CVSBeauty

  • Accessibility SME, helping others understand the importance and nuance involved with writing accessible copy.

 

Southern Graphics Systems/ Marks.: Senior Copywriter, CVS store brand packaging

May 2015-2019

- Responsible for writing all product-related store brand copy including naming, brand stories, claims, benefits, ingredients etc. for Fortune 4 corporation client
- Created dynamic, effective content for production while incorporating marketing research, proofreading, regulatory/legal responsibilities, review and approval of files

- Discussed client's core message and target audience with key team members

- Brainstormed visual and copy ideas with other members of the creative team

- Wrote and presented options to clients and modified copy to client's satisfaction


HASBRO INC., Proofreader/Copy editor (contractor),

May 2013- May 2015

- Proofread and copy edited all packaging, instructions, and online sales copy for       U.S.-only and North American toys and games

- Organized and assigned workload for U.S. proofreading team

- Interacted with several different departments including Design, Legal, and Marketing simultaneously to ensure correctness of product.

- Assisted brand writing team in developing names for products and contribute ideas to writers to promote clearest communication.

 

LIGHTHOUSE PUBLISHING, Assistant Editor (print editions)/Online Editor, Copywriter

June 2011– March 2013

- Wrote a variety of articles covering many different subject matters on deadline -Edited and fact-checked all copy in various stages for eight annual magazines

- Acted as editor, salesperson, and had creative control of Southern New England Weddings Magazine’s blog www.chattybrides.com

- Organized a large amount of detailed content for a 400-page publication

- Contributed to the planning of content for our publications

            - Coordinated photographers and vendors for photography shoots

- Consulted on art and layout of the magazines

           

GEX, INC. Publishing Services: Proofreader/Copy Editor, 2009 – May 2011

            - Proofread all stages of textbook and digital testing production

            - Copy edited material per customer requirements in both CMOS & AP styles

            - Responsible for stringent deadline management of simultaneous projects

            - Involved in detailed quality assurance of all products and texts

- Forecast time needed in relation to budgeting for products that I was responsible for

 

 

INSIDE MAGAZINE PUBLISHING CO.: Associate Editor/Copywriter, 2007 – 2009, Tracy, CA

- Wrote articles for features on variety of topics including advertorial, travel, professional profiles, lifestyle pieces, and more.

- Copy edited and fact-checked two monthly magazines

- Investigated and researched stories for possible publication

- Scheduled interviews and photo shoots for articles

- Worked as liaison between publisher, editorial, sales and personnel      departments

 

 

 

SLAMMED MAGAZINE: Assistant Editor/Copywriter, 2001-2004, Boston, MA

- Edited all copy for magazine averaging 10 articles per month of varying length

- Pursued story leads and ideas

            - Wrote variety of articles under tight monthly deadlines

            - Scheduled writers, photographers, meetings and social events

- Consulted on art and layout of the magazine

            - Served as creative consultant on creation of magazine website

            - Performed a variety of office duties in a busy work place

 

 

 

EDUCATION:

 

NORTHEASTERN UNIVERSITY, Boston, MA, 2000 – 2004

- Journalism/public relations Major with a focus on writing

- Specialized in history of the industry, ethical concerns, and modern challenges

 

 

ADDITIONAL SKILLS:

 

            - Proficient in both MAC OS and WINDOWS based systems

            - Familiar with CMoS, MLA, and AP formatting

            - Experience in handling multi-line phone system

            - Mastery of Adobe Acrobat and all Microsoft Office programs

            - Experience with Indesign and Illustrator

 

 

Volunteerism:

-      Vice president of PR for local chapter of Toastmasters Intl.

-      Read and published with local literary group Stranger Stories.

-      Copy edited non-fiction trade publication: Unlimited Options For Aging Revisited by Joseph Corella

-      Organized and wrote a social media campaign for a Providence women's non-profit

-      Sat on committee to organize women's non-profit fundraising event

-      Leading participant in Parent-Teacher Organization for local charter school that focuses on the underserved in Providence